Roots & Hollers
- Official Website
- Environment, Contemporary Issues, History, Natural History, and Lifestyle
"Roots & Hollers" takes you deep inside the world of wild American ginseng, the legendary root linking Asia to the mountainous hollers of Appalachia for centuries. Considered a cure-all, wild roots sell for thousands of dollars in Asian markets. Hunting and selling ginseng is a valuable staple across Appalachia, bringing extra cash to help make ends meet. This half-hour documentary follows two budding businessmen, Jeremy Tackett and Terry Cable, as they try their luck in the underground trade of Americaâ€™s most valuable root: Ginseng.
Winner of the 2011 Excellence in Business Reporting Prize from UC Berkeley, "Roots & Hollers" reveals the challenges diggers face as they try to eke out a living from this rare and valuable plant. It also uncovers new threats to this age-old subculture as urban sprawl, over-harvesting, and strip-mining radically alters the Appalachian landscape.
- Running time
- 26 minutes
- Thomas Gorman ... Co-Director/Producer
- United States
- Years of Production
- Kentucky, West Virginia, California
- Release year
- 2011 - SF DocFest, 2012 - Wild and Scenic Film Festival; Taos Shortz Film Festival
- 2011 - Excellence in Business Reporting, UC Berkeley
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