Jennifer Peterson began her filmmaking career in San Francisco directing several short films that garnered nationwide attention. In 1997 she was accepted as one of eight participants into the prestigious American Film Institute's Directing Workshop for Women program. Her short film, Pumpkin Hill, produced with generous support from George Lucas's Skywalker Sound, won critical attention at Palm Springs International ShortFest, the USA Kidfilm Festival, Santa Clarita International Film Festival and a Special Gold Jury Award at Houston Worldfest.
Following AFI, Jennifer moved into short-form documentaries becoming one of the premiere directors creating supplemental content for DVDs. Credits include: The Crow, There's Something About Mary, Rocky, Insomnia, Unbreakable, Sleeping Beauty and the Showtime series Masters of Horror. Her docu work on the 25th Anniversary release of Reservoir Dogs was nominated for Best DVD by The DVD Premiere Awards and made TV Guides' Top Ten List.
In 2008 Jennifer opened Groovy Room Entertainment, a boutique production house specializing in creative web and cross-platform content for entertainment and corporate clients. Within a month she was working with such illustrious companies as Best Buy, Tag Heuer and G4 Media and in 2010 along with G4’s Marketing Team, Jennifer won a Silver BDA Promax Award for their 2 Months 2 Millon website. In 2011, actor/producer Ashton Kutcher and his company Katalyst Films chose Jennifer as one of the top 48 web content providers working today to participate in their “Ideajam” Competition. A crazy 48-hour competition that premiered on youtube.
Additional producing/directing credits for Jennifer include multiple episodes of Digs for Disney Home Video; viral marketing spots for Levis, Listerine and Best Friends Animal Society; original TV programs for The Tennis Channel, E! and Fox Movie Channel; and a documentary currently titled Elvis and Marilyn which takes a penetrating look at the inhumane puppy mill/backyard breeder industries.
Jennifer is a member of Film Independent, a founding member of The Alliance of Women Directors and a lifetime member of The American Film Institute.