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Avatar_17f889c2a71a_64 Distrify and The D-Word announce strategic partnership

Members of The D-Word documentary community can now "sell movies socially" with Distrify. The Distrify player can easily be embedded in film profiles and postings on The D-Word.

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Ben Kempas
Mon 20 Jun 2011Link

To start things off, here's our announcement from yesterday:

DISTRIFY AND THE D-WORD ANNOUNCE STRATEGIC PARTNERSHIP

  • Members of The D-Word documentary community can now "sell movies socially" with Distrify
  • Distrify player can easily be embedded in film profiles and postings on The D-Word
  • Further measures planned to promote D-Word members' films to a wider public

At the 2011 Edinburgh International Film Festival, Distrify and The D-Word have announced a strategic partnership for in-depth collaboration between the two platforms.

The D-Word hosts a worldwide documentary community, connecting more than 8,300 registered professionals and enthusiasts from 117 countries. Distrify, a Scottish startup, has launched a toolset to sell movies directly from embeddable players. Both platforms will work together to make independent documentaries much more accessible to audiences on the web.

"I believe Distrify has achieved something remarkable in online film distribution," said Ben Kempas, co-host of The D-Word. "It combines the first point of contact with the point of sale. When someone comes across an embedded Distrify trailer, they can instantly choose to watch the whole film in the same player, without having to figure out where and how to buy it. That's brilliant."

"Being the web's leading independent community for all things documentary, The D-Word is a natural ally for Distrify," said Andy Green, Distrify's marketing and sales director. "They have been pioneers in social networking since 1999, long before that concept became popular in the documentary world. We're very excited about this collaboration."

More than 300 documentary films are already listed on The D-Word, most of them visible to the public. From now on, members will be able to embed Distrify players into these film profiles. They can simply add the short Distrify URL of their trailer, and the player will appear without any need for complicated code – facilitating download-to-own, rental streaming, ticket sales, DVD orders, mailing lists, and more.

In addition, users will be able to include Distrify players in the discussion topics at The D-Word. "Unlike old-style bulletin boards, The D-Word has always been focused on ongoing conversations. We'll now be able to watch entire films together as part of this flow," said Ben Kempas.

While both platforms remain independent entities, plans include a shared login and a simple one-click transfer of film details from one site to the other.

"Most online distributors are struggling to convince sufficient numbers of users to join their sites," Ben Kempas said. "With thousands of documentary professionals and registered enthusiasts at The D-Word, we believe we have a critical mass already in place. Plus, we don't want to be a distributor. We're just facilitating what we think works best."

Founder of The D-Word, Doug Block added: "Peter Gerard, the managing director of Distrify, has a great track record with The D-Word. Together with Ben, he designed The D-Word's custom-built software which we've been using and expanding very successfully since 2007. The early indications are Peter has not only topped himself with Distrify, but perhaps the entire online film industry as well."

Beyond the collaboration with Distrify, The D-Word is preparing further measures to bring documentaries by its professional members to a wider public audience, enhanced with editorial content and promotional tools.

Distrify is an official sponsor of the Edinburgh International Film Festival, hosting every trailer. Distrify has received launch funding from Creative Scotland through Interactive Scotland's Digital Inspirations pitch and through the Cultural Enterprise Office's Starter for 6 Fast Track programme. Distrify also received development support through NESTA's TAKE12:UK programme.


Ben Kempas
Mon 20 Jun 2011Link

We love the idea that the audience can interact with (and hopefully buy) a film rightaway as soon as they come across the embedded trailer anywhere on the web: on your own site, a blog, a news article, social media, and now also on The D-Word.

Here's an example from yesterday's presentation in Edinburgh: BEING SOLD is being sold exclusively on Distrify.

Edited Sat 25 Jun 2011 by The Webmaster

Ben Kempas
Mon 20 Jun 2011Link

Here's the first example of a Distrify player embedded in a film profile on The D-Word: naturally, it's Peter Gerard's. :-)

http://www.d-word.com/documentary/1-Just-to-Get-a-Rep


Ben Kempas
Mon 20 Jun 2011Link

Professional members can add their films on The D-Word by going to
http://www.d-word.com/documentary/new

You can then paste your Distrify URL as trailer, just like a YouTube or Vimeo trailer.

In the near future, you'll be able to transfer your film profile from Distrify to The D-Word and vice versa by simply clicking a button.

If you’re new to Distrify and selling your films online, watch this quick and simple screencast by Andy Green which shows you how to upload your film and start sharing it with the Distrify video player and online shop.


Ben Kempas
Mon 20 Jun 2011Link

Here's an example how a Distrify player can be integrated into a tab on a Facebook page . I made TO BE A NATION AGAIN some 12 years ago, but recent political developments in Scotland have made the film highly topical again. Given I own the online rights, I simply uploaded it on Distrify and made it available to everyone. :-)

Edited Mon 20 Jun 2011 by Ben Kempas

Ben Kempas
Mon 20 Jun 2011Link

Distrify's Andy Green and Peter Gerard will join us in this discussion topic from time to time, answering questions and discussing ideas.


Ben Kempas
Mon 20 Jun 2011Link

The Distrify widget can not only be used for rental streaming or download-to-own. It can process orders for DVDs or merchandise (with fulfilment of the order still being up to the user), or it can be used to sell cinema tickets online. Here's an example of the player in use at the Edinburgh International Film Festival: http://www.edfilmfest.org.uk/films/2011/project-nim


Ben Kempas
Mon 20 Jun 2011Link

I already mentioned that a Distrify player can be embedded into a Facebook page. Here's a video that shows you how to do it.


Ben Kempas
Mon 20 Jun 2011Link

OK, enough for now – over to you – what do you think?


Peter Gerard
Mon 20 Jun 2011Link

Thanks for breaking the news, Ben. Naturally we are very excited by this partnership. We're working hard to build in some cool features for profile/film-sharing for D-Word members. And we've already got a few D-Word films on Distrify, which we are very excited about. We believe documentaries will benefit the most from the shared audience-based distribution approach.


Daniel McGuire
Mon 20 Jun 2011Link

Well, simple question: How much do the filmmakers get paid for each download (assuming they own the film, and not a distributor?) How much does distrify get?


Ben Kempas
Mon 20 Jun 2011Link

Distrify takes 30% of the price YOU set (or 27.5% if an affiliate is involved). See http://distrify.com/pricing

Looking at yesterday's premiere of BEING SOLD, they're offering various packages between €3.49 for SD streaming and €14.99 for Bluray plus streaming. You can see their choices here but you can define your own.


Kurt Engfehr
Mon 20 Jun 2011Link

looks amazing! very excited to see how it works out. great work everyone! reminds me of music players that are working with Facebook and other sites like Reverbnation. love all the info about the film on the player.

Edited Mon 20 Jun 2011 by Kurt Engfehr

Doug Block
Mon 20 Jun 2011Link

It's a really user and filmmaker friendly widget that is EXTREMELY exciting. F*ck the middlemen!!!


Phil Hawkins
Mon 20 Jun 2011Link

Hello! I'm Phil Hawkins, director of BEING SOLD. I thought I'd join in the discussion. If you have any questions about Distrify from a filmmaker's perspective drop me a tweet @philmblog

We have uploaded a documentary to the player called "How did they shoot a feature film in two days?". I hope you'll all enjoy it.

You can also re-watch the discussion about Distrify, The D-Word & Being Sold at http://www.beingsoldthemovie.com/live/ (click on videos and you'll be able to watch it on demand).

Cheers!


Ben Kempas
Mon 20 Jun 2011Link

Thanks for dropping in, Phil. As we were able to witness, you already got quite a few sales during your launch. Could you share which of your 'products' of BEING SOLD are selling best?

Doug, while I know what you mean, I think 'middlemen' will remain very important people. Distrify can be a great outlet for distributors and other third-party rights holders, too. It's also an essential tool for the new generation of 'producers of marketing & distribution' (as Jon Reiss calls them).

The fanciest player won't help filmmakers if they fail to identify their target audiences and to keep these audiences 'entertained' over longer periods of time, far beyond the actual film. In the past, it was all too easy to blame broadcasters for not letting you reach your perceived audience. Under the new model, it's entirely up to you to figure out where to find the audience, and their judgement may well be as brutal as the one of that commissioning editor...

The D-Word may actually become one of the new middlemen once we've added enough Distrify widgets as well as editorial content and promotional options. Our community has the potential to be one of the key places where people watch independent documentaries.

Edited Mon 20 Jun 2011 by Ben Kempas

Peter Gerard
Tue 21 Jun 2011Link

I like the idea of letting your audience be the new 'middlemen'.


Ben Kempas
Tue 21 Jun 2011Link

I guess you're referring to Distrify's affiliate scheme which gives everyone who shares the trailer a small share of the resulting sales. That's a brilliant plan indeed.


James Longley
Tue 21 Jun 2011Link

Aha. A master stroke.


Pablo Alvarez-Mesa
Tue 21 Jun 2011Link

Great stuff guys, indeed, they are a-changing...


Ben Kempas
Tue 21 Jun 2011Link

Thanks guys. James, can we quote you on this?


James Longley
Tue 21 Jun 2011Link

Sure.


Ben Kempas
Tue 21 Jun 2011Link

We should also point out that Distrify supports geo-blocking which will be useful if you don't hold the streaming or download rights to all territories.

Depending on which number is smaller, you can easily define the territories that are allowed or the ones that are blocked.

So go and upload your films! What's keeping you...? :-)


Daniel McGuire
Wed 22 Jun 2011Link

I just wrote a blog post about distrify. <http://danielmcguire.com/?page_id=82>


Daniel McGuire
Wed 22 Jun 2011Link

Distrify might want to adopt this as a slogan:

"Promote with Youtube, Profit with Distrify."


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