About a month ago I attended a seminar by a Publicist who said that in the current climate it is wise to try and get a publicist on board before entering the major festivals. He said that because there is such a huge deluge of submissions, it's helpful to either know one of the programmers or find a publicist who has programmer contacts.
Does anyone have any thoughts about this? I've been advised by ITVS folks to submit to festivals as early as possible – is it worth sending in a version that is not quite "tweaked" to it's best in order to make an early deadline? Or, is it better to wait till you have the best possible version and make it into the last possible deadline?
Thanks for your comments.